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According to data compiled by HouseTrip, British travellers confirm their summer holiday rental just 28 days before date of departure for breaks booked within the six-week school holiday window between mid-July and the end of August.

Mobile marketing is a hot topic in the industry for HITEC 2011. Vikram Singh, founder of Evision Worldwide, presented an excellent webinar on Mobile Marketing for Hotels & Resorts that gave useful information.

It is much easier to be proactive than reactive when it comes to SEO - rebuilding lost rankings can take a considerable amount of time and effort. Work with a digital marketing partner that can recommend proper preparations for important algorithm updates to keep your site from being penalized.

The “mobile-first” approach to responsive design is not a new idea. This method, whereby you build the mobile experience and layout of a website first and then use media queries to adjust and add to that layout as the screen size grows, has been considered a best practice in responsive Web design for some time now.

French hotel group Accor is aggressively aiming to increase its digital turnover by 45% within the next three years. It is also pushing for two-thirds of sales to come from the direct channel. That seems a big ask so EyeforTravel’s Ritesh Gupta talks to Rémy Merckx, VP e-commerce sales and distribution, Accor about what’s in store.