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Hotel marketers often question whether or not to advertise their brand name in paid search. Taking into account that paid search accounts for nearly 2/3 of clicks via keyword searches on search engines – what are you waiting for? Learn how the paid search channel and dedicating budget on your brand name can deliver revenue generation and benefit your property.

When a user interface -intended for human consumption- reflects too much of a system’s internals in its design and language, it’s likely to confuse the people who use it.

After Panda and Penguin updates, many SEO experts discuss about the best SEO practices we should perform so that websites keep doing well on Google search results. Through this article, NET360 S.A. points out the best SEO practices for 2013 that all webmasters should follow in order to improve website traffic and conversion.

Pinterest is actually an easy-to-use marketing tool for your company, whether you run a design blog or sell bolt cutters. Pinterest presents an opportunity that few other social networks offer to help your customers visualize your brand’s personality and then share it with others...

Surfing an iPad or smartphone is the perfect way to kill time in a hotel lobby. You can locate the pool or fitness room using mapping apps, check out the room service menu, reserve a table at a nearby restaurant - and, increasingly, book a room.