Why hotels should capitalize on Brand Terms & Paid Search
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Hotel marketers often question whether or not to advertise their brand name in paid search. Taking into account that paid search accounts for nearly 2/3 of clicks via keyword searches on search engines – what are you waiting for? Learn how the paid search channel and dedicating budget on your brand name can deliver revenue generation and benefit your property.
Source:Brand Terms and Paid Search: Why hotels should capitalize
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